Weber Shandwick specializes in crisis management. When giant global corporations are in trouble, even the ones that have their own think tanks, they call Weber Shandwick. Weber Shandwick Worldwide is the world’s largest public relations company. It’s essentially the largest PR operation in the world.
The American Meat Institute has a listing of PR companies, with a crisis management capability, on their website. They described Weber Shandwick’s core of senior professionals as “having been in the trenches with the senior management teams of many global corporations, and are ready to offer assistance at a moment’s notice.”
Let me give you an example of what they do:
Sandefer Capital Partners is a U.S. based investment company. In February 2004 they announced that they would take-over Southern Pacific Petroleum (SPP), an ailing company that had been attempting to develop oil shale deposits in North Queensland. The project had been opposed by Greenpeace and other environmental groups due to its greenhouse gas emissions and the company’s refusal to relinquish leases over shale deposits that extended to within the Great Barrier Reef Marine Park.
In October 2004, documents released under the Australian Freedom of Information Act showed that the Australian Government had offered financial support to SPP on the condition that it launch legal action against Greenpeace.
Sandefer used Weber Shandwick to assist it with media work to handle this predicament.